This site discusses the behavior of large corporations. In small companies, run by a few people or even a single person, management reflects the character of those individuals. Naive or insightful, principled or unscrupulous, susceptible or not to guilt and shame, their human qualities, good or bad, inform company decisions.

As the company grows, adding customers, acquiring resources and stakeholders, pressure to make money increases until it squeezes out all other considerations and the company assumes its final identity as a purely economic entity.